How do I setup goals in Google Analytics?



Goals are a versatile way to measure how well your site fulfills your objectives. You can set up individual Goals to track discrete actions, like cart abandonment.

Setting Up E-commerce Tracking

Note: If you are simply wanting to track sales conversions in Google analytics you do not need setup goals. Instead, you can simply turn on "e-commerce tracking" in your Google account settings. The Google tracking code pre-installed in your Neto web shop is already compatible with Google e-commerce tracking.

Instructions for turning on e-commerce tracking:
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1009612)

Setting Up Goals in Google Analytics
Instructions for setting up goals in GA:
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415

Goal URLS

The URLs that Neto generates at checkout cannot be used for goal setup as they are not unique to each stage of the checkout process. Instead Neto passes "hidden" static URLs to Google to be used for Goals. Below are the "hidden" URLS for goal destinations for your Neto website. You will need these when setting up your goals in Google analytics.

Checkout Complete URL:
/purchase/invoice.html

Shopping Cart URL:
/purchase/shopping_cart.html

Address and Payment (one page checkout):
/purchase/confirmation.html

Contact Form Submission Complete:
/contact/complete.html


Sample Purchase Goal Setup With Funnel

Copy the below setup for the end goal of a successful purchase and the checkout as steps (funnel) in the goal. You can use this setup to track cart abandonment.

Custom Static Page URL's

If there is a page you want to add as a destination URL in your goal setup but you do not have a static URL for it, you can add the following tag to the related pages source code.

Note: replace "/page.html" with the name of URL you want to identify the page by.  The content of this tag will be recognised by Google as the pages static URL.


  • Last Modified: 18/11/2016

     

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