How do I add alt text for images?

What is the Alt Text image attribute?

The alt text attribute is a description of an image that is used for:

  • If the image fails to load the alt text is displayed.
  • If the visitor is visually impaired, the web browser speaks the alt text value.
  • Search engines also use the value of the alt text attribute to catalogue images on your site.


Alt Text and product images

The small product images in product listings (i.e. category pages) and also the main product image used the product title for the alt text value.


Alt Text for images in product descriptions and content

For images in product descriptions and pages content, you can choose the alt text value. When adding or modifying an image, click on the Image Info tab and enter the Alternative Text.

Alt text field


  • Last Modified: 18/11/2016