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How to I track site search in Google Analytics?

  1. Click the Admin tab at the top right of any screen in Google Analytics.
  2. If you are not already on the Account Administration screen, click the All Accounts link at top left, just below the orange bar.
  3. Click the account that contains the web property and view for which you want to set up Site Search.
  4. Click the web property that contains the view for which you want to set up Site Search.
  5. Use the View menu to select the view you want.
  6. Click the View Settings sub-tab.
  7. Under Site Search Settings, select Do Track Site Search.
  8. In the Query Parameter field, enter the parameter "kw" (without the quotes).
  9. Select to strip the query parameter from your URL.
  10. Select whether or not you use categories, such as drop-down menus to refine a site search.
    Select No, you are finished. Click Save Changes.

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Last Modified: 18/07/2018