SEO is all about improving the visibility of a web page in search engines via "natural" or unpaid ("organic" or "algorithmic") search results.
The higher ranked on the search results page your website is, and more frequently your site appears in the search results, the more visitors it will receive.
There are countless DIY resources and tools for SEO on the internet. Aaron Wall’s SEO Book is a brilliant resource for SEO newbies and experts alike.
Alternatively you can hire the services of an SEO expert or agency. Neto has aligned itself with a number of SEO agencies to deliver a complete service to its clients. It is important to continually invest in SEO as part of your marketing strategy.