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What is SEO?



SEO is all about improving the visibility of a web page in search engines via “natural” or unpaid (“organic” or “algorithmic”) search results.

The higher ranked on the search results page your website is, and more frequently your site appears in the search results and the more visitors it will receive.

To begin with, start by verifying your website with Google Search Console and installing Google Analytics to review and analyse traffic.

From here, we recommend investing time into generating original content through blogs, product descriptions and information pages. Check out our overview and tips page to help you get started.

Whilst Neto does not provide SEO services directly, we do align ourselves with a number of SEO agencies to deliver a complete service to its clients. It is important to continually invest in SEO as part of your marketing strategy.

Why Should You Invest In SEO?

  • High ROI - An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. SEO can increase your volume of sales and overall profitability.
  • Long Term Results - Once a website obtains position through a SEO campaign, it should retain the position long term, as opposed to Pay per Click (PPC). SEO is a cheaper, and longer term solution than any other search engine marketing strategy.
  • Cost-effective - One of the great benefits of search engine optimisation is that it is cost effective and requires only a minimum amount of capital to achieve maximum exposure of your website.

  • Last Modified: 28/09/2017 Neto Version: 6.9