SEO meta data / tags are snippets of text that describe a web page’s content to help tell search engines what the page is about. You can add meta data to any content type on your Neto web shop / website. It is important to add meta data to your most relevant pages (eg: your home page).
From the Neto dashboard, select Webstore > Information Page (or Webstore > Webpage).
Select the page you want to add meta data to.
Scroll to the SEO Section and populate the related SEO Meta Fields.
|SEO Page Title||Setting your page title is important as it is the main text that describes your page. It appears in three key places: browsers, search engine results pages, and external websites.|
|SEO Meta Keywords||Meta keywords are ignored by all major search engines. We don’t recommend filling this in.|
|SEO Meta Description||While not directly important to search engine rankings, meta descriptions can be extremely valuable in gaining user click-through from search engine result pages or SERPs. The optimal length for meta descriptions is between 150 and 160 characters in length – anything longer and search engines will truncate your text.|
|SEO Page Heading||Neto automatically generates your page headings based on your content name, however, you have the option to customise the heading so that it may appear differently on search engines.|
|SEO Canonical URL||Search engines like Google penalises websites for having duplicate content. You are able to set your canonical URLs to direct the robots to the page you consider to be the primary source of the content.|
|Product / Page URL||You can customise the URL that is created for any page by un-ticking the “automatic URL” box and entering your own custom URL. Look for the URL section on the page you are editing. We recommend a flat structure where possible to make it easy for search engines to find. If you change the URL of your page or product, a 301 redirect will be automatically created to help preserve your previous search engine rankings. 301 redirects can be found by going to: ‘Marketing’ > ‘SEO’ > ‘301 Redirects’|
If you want to find out whether a web page is using meta data, right-click anywhere on the page and select View Page Source.
A new tab or window should open. The meta data will appear in the top section of the page. It will look something like this: