Business Logo's 101



Business Logo's 101

You business logo is one of, if not the most important aspect of your front end design. Without an identifying logo it's difficult for your customers to remember your brand, thus not coming back to buy more!

A logo can provide a really quick insight into the type of brand you are, what you sell and to who.

A good logo is distinctive, appropriate, practical, graphic and simple in form. A logo should be able to be printed at any size and, in most cases, be effective without colour. A great logo essentially boils down to two things: great concept and great execution.

Depending on the kind of business you are, and the stage your business is at, launching your Neto Webstore alongside a new or reviewed logo is an effective way to position yourself in your niche.

When creating or reviewing your logo follow a process that ensures the final design meets the needs of your business. Research your industry and compare your logo with your competitors. Conceptualise your logo and develop it over time. Your logo is important and should take time.

When sitting down to design your logo, or to pass your ideas on to a designer, it's handy to keep the following core principles in mind:

  1. Simple - Simplicity makes a logo design easily recongnisable, versatile and memorable.

  2. Memorable - Simplicity leads into memorability. A logo design, when simple, is easy to remember.

  3. Timeless - A logo should still be effective and relevant 10, 20 or 30 years down the road.

  4. Versatile - Your logo should be presentable in one colour or various colours & still recognisable when small or large.

  5. Appropriate - How you present your logo should be appropriate for your intended audience. Child-like font style might be okay for a child clothing store or a toy store , but not for a supplement or camping store.

The following are the recommended logo sizes for Neto's free themes:

Theme Length (px) Height (px)
Classic 320 80
Country 250 90
Ardrossan 250 90
Sherwood 250 90
Rightside 250 90
Vintage 408 100
Byron 250 90
Ascot 250 90
West End 250 90
Take Me Home 250 90
Classic Dark 250 90
Cart Brewery 300 60
Country 250 90
Midsummer 290 80
Flashover 380 50
Angry Whale 250 90
Bazik 400 120
Cracker Jack 250 90
Endless 300 180
Green Lemon 250 90
Lacy Juliette 730 280
OMG Pets 400 500
Physlam 250 90
Scenic 300 150
Shingle Bum 300 70
Sunny Robot 300 70
Tea Tastic 600 160
Vermilion Orchard 250 250
Voltaic 300 114
Zoom Pedal 300 80
Sun Rays 190 90
Wine Vienna 230 80
Phoenix 500 110
Lush Olive 330 250
Fantoccini 400 100
Alizarin 200 180
Atomic 300 110
Blooming Brush 300 220
Glaucous 220 110
Glazy 360 75
Great Beer 250 90
Imagine Noa 210 120
Pounce Tees 250 90
Triskiz 310 80
Unique Sofa 220 160

  • Last Modified: 18/11/2016