Update Your Analytics Tracking Code to Support Display Advertising / Remarketing



If you choose to support Display Advertising, for example to enable Remarketing with Google Analytics or Google Display Network (GDN) Impression Reporting, then the update to the Analytics tracking code involves replacing only a single line of the code. Once you have made that change, Google Analytics collects the information it normally does, as well as the DoubleClick cookie when that cookie is present. For more information about this cookie, visit the Google Advertising Privacy FAQ.

To make the change:
  1. Go to: admin > 3rd party scripts
  2. Drill into Google Analytics
  3. Click on the "declaration" tab
  4. Replace the code:
     ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    with:

    ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
  5. Save changes

  • Last Modified: 29/10/2015