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Mapping your customer journey from first touch to raving fan

Mapping your customer journey from first touch to raving fan

Customers want and need something from your business, and you’ll only be profitable if you can deliver on this. It’s one of the most basic business principles, and one we all know should be at the core of our marketing strategies. But that’s often easier to recognise than to implement, and when e... read more →

20 Questions to help define and find your Ideal customer

20 Questions to help define and find your Ideal customer

“Marketing” is a nebulous term that’s now commonly defined in terms of sales funnels and other jargon. But it once had a very clear-cut definition: it was all about promoting and selling your products or services to customers. I like to think of marketing as all the things we do to ... read more →

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales People have been spreading news and sharing knowledge by word of mouth since we first started speaking. It’s always been an effective referral technique for businesses and consumers alike, and our go-to m... read more →

8 Top Marketing and Business Blogs Every Ecommerce Retailer Should Be Reading

8 Top Marketing and Business Blogs Every Ecommerce Retailer Should Be Reading

There’s no disputing that successful marketing strategies are critical for a successful business. So it’s essential to understand how marketing works to generate sales, and whether certain strategies are right for your business. Even just one decade ago, the only real way to learn about marketing... read more →

The power of segmentation and targeting for effective ecommerce marketing

The power of segmentation and targeting for effective ecommerce marketing

One of the most appealing characteristics of email marketing has always been its scalability. You can broadcast your message in a single email with the click of a send button, no matter how large your subscriber list grows. But this charm has also been a curse, with disengaged customers finding t... read more →

Retention, recruitment, referrals: three customer strategies to grow your ecommerce business

Retention, recruitment, referrals: three customer strategies to grow your ecommerce business

If you search online for ways to grow your ecommerce business, the results will nearly always swing one of two ways: recruit more customers, or retain your existing customers and keep them coming back. ... read more →

3 Key marketing challenges your online store is facing…and how to fix them

3 Key marketing challenges your online store is facing…and how to fix them

The web is loaded with articles that promise to help you market your ecommerce store, but there’s one really important fact they usually leave out: it takes time to see results from your marketing efforts, even when you’re doing everything right. How come? Marketing campaigns tend... read more →

Everything you need to know about influencer marketing for your online store

Everything you need to know about influencer marketing for your online store

The field of marketing never stops evolving. Outdated strategies lose popularity and are soon overtaken by innovative approaches that pair tried-and-tested techniques with new technology. One of the latest strategies is influencer marketing, which takes word-of-mouth advertising and amplifies it ... read more →

The power of collaboration for marketing your business

The power of collaboration for marketing your business

Collaboration is the key to success for every business—that’s what 75% of CEOs believe . It’s a way of bringing together diverse minds and ideas and sharing resources to create something b... read more →

Securing customer reviews: your key to ecommerce success

Securing customer reviews: your key to ecommerce success

For ecommerce store owners, there aren’t many feelings that can top the satisfaction of reading a glowing review from one of your happy customers. Maybe the only thing better is reviewing your sales figures and seeing that they’re up again this month. But did you know that the two can be closely ... read more →

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