Generate a URL specifically for google analytics tracking code
The ga_funnel tag is designed to generate URL's in order to support google analytics tracking standards.
To use the tag, place it on the page you'd like google to look at and then definite the URL within to match that which you have configured in your GA account
So for the example above, this would make any page loading that tag appear as
/purchase/confirmation.html which you could then mark as the confirmation page in the goal funnel for your account. By default, our templates are already configured with these tags.