You business logo is one of, if not the most important aspect of your front end design. Without an identifying logo it's difficult for your customers to remember your brand, thus not coming back to buy more!
A logo can provide a really quick insight into the type of brand you are, what you sell and to who.
To add your logo, from the Neto Control Panel select the Setup & tools > Logos
The Logo's and Branding page allows you to upload a logo for invoices, web shop, mobile shop, Facebook shop, control panel, and favicon!