Menus are an important part of a website, and Neto web shops are no different. It can be the difference between making a sale or not. Product find-ability is integral to any eCommerce business - if they can't find it, they can't buy it.
Here are few things you should consider when coming up with your first menu, or editing an existing one:
Build up your categories and sub categories by keeping your end user in mind. What would you do if you were visiting your website to look for a particular product? Put yourself in the shoes of the user.
If it makes sense to put the same sub categories under different Main categories, then do it! If users don't find the category they are after, it's more likely they'll come to the conclusion that your store doesn't stock that particular type of product and look elsewhere than to try and look within a different category.
Consider implementing a "What's New" category for all your new stock. It's a great way for your customers to find out what new products are available on your site, and within the industry of your niche.
Be consistent with your category naming. Ensure you're using naming conventions that are the industry standard.
These, coupled with great product descriptions and engaging front page design will have your customers coming back again and again.
Edit an existing menu
Go to Content > Menus > View All Menus and select the menu you wish to edit.
Click on the Add New Menu Item Button. A new row will appear at the bottom of the menu.
Click on the Cog Icon to edit the menu item settings. A popup window will appear.
Enter the item name.
To select where the menu item will link to. You can choose the following from the dropdown menu:
Link to a URL: Use this to link to another web site. If you choose this option, enter the full web address of the page you are linking to. Make sure you include the https:// or https:// at the beginning of the address. If you want want to link to nothing, use the hash (#) character.
Link to an existing product: Use this to link to one of the products on your site. Enter a product SKU or part of a product name and a list of matching products will appear. Select the product you want.
Link to an existing stockist: Use this to link to a store you have entered into the Store Finder.
Link to an existing content page: This is where you can link to blog post, brand, buying guide, form (like Contact Us), information page (like Home), product category and other custom content types you have created.
Query String: allows to you pass information to the page. This is an advanced feature.
CSS Class: this is for web designers to target this menu item. This is an advanced feature.
If you want to hide this menu item from displaying on your web site, uncheck Visible on Website.
Click on Accept to save the changes to this menu item.
To change the position of a menu item, move your cursor over the menu item between the name and web address. When a cross appears, click and drag the item up or down. Let go of the mouse button and it will fall into its new position. You can also drag a menu item to the right to make it a sub-menu item under the menu item above it.
If you want a child or sub-menu item, click on the Plus Icon. A new menu item will appear under that menu item. To delete a menu item, click on the Cross Icon on the right.
Remember to save the changes when you are done! Keep in mind that due to caching the changes may not appear straight away, so remember also to purge your cache by going to the Optimisation & Caching under the Cog Icon, and click on the Purge Cache button.