How do I turn on the shopping cart abandonment module?



An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.

Neto helps to resolve this problem with its shopping cart abandonment module. This module is free to use for all Neto customers.

 

How do I turn it on?

In the control panel, click on the  and select Marketing in the menu. Scroll down to Abandoned Cart Saver and move your cursor over the image. Then click on Install button.

Click on the Install button to save the change. 

 

How it works

During a shopping session Neto collects cart and customer details. This includes cart contents and customer email address. If a customer abandons cart (leaves your website) part way through a shopping session, the system will automatically email that customer their cart contents and call to action link to encourage them to return to complete their purchase.

These emails are 100% customisable and support HTML and CSS. You can include details of the products in their cart, a message and even a coupon code!

 

How long after a customer abandons cart is the email sent?

We define an abandoned cart customer as a customer that has not made changes to their shopping cart for at least 1 hour. After this time has passed the notification email will be sent.

 

Does this work for guest checkout or customers that have not registered?

Yes, the system captures data even if a customer has not completed the registration process. As soon as a customer inputs data into an email address field or adds items to cart, it is captured by the module.

 

How do I customise the abandon cart email template?

Go to: </> > Email Templates > Abandoned Cart Customer Email > Default

From this location you can edit the HTML and text of the email template.

The below code snippet will return a table of products in the customers shopping cart:



  • Last Modified: 22/02/2016 Neto Version: 5.85