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Am I a Spammer?

Am I a Spammer?

Email marketing refers to:
  • Direct emails designed  to acquire new customers or persuade existing customers to purchase from you again
  • Direct emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people (i.e.  3rd party email marketing services)
Neto’s email marketing software encompasses the creation, sending and delivery of your email campaigns to your customers and includes powerful features such as:
  • Automated list management
  • Email templates
  • Powerful reporting
  • Multivariate testing
  • And more….
Email marketing is popular because it is one of the cheapest and most effective forms of online marketing.  Having said this it is important that you understand the rules and regulations that surround email marketing (i.e. SPAM laws).   The ACMA website explains SPAM and how to adhere to the related rules and regulations (visit 

Neto’s Anti-Spam and Abuse Related Rules

Definition of SPAM: We have adopted the definition of Spam set forth on the Spamhaus website at  The first line of the Spamhaus definition reads: The word "Spam" as applied to email means Unsolicited Bulk Email (UBE).

It is a concern to us if you use Neto or related services to send any unsolicited email to anyone with whom you have no relationship.  It is much more of a concern, and more likely to cause our system to be blocked by various ISP's, for you to send an unsolicited email to an entire list of people you don't know.
What Kind of Email Addresses Are NOT OK?
  • You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.
  • You bought, loaned, rented or in any way acquired your email list from a third party, no matter what they claim about quality or permission.  You need to obtain permission yourself.
  • You scraped or copied and pasted from the web.

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