“I spent 6 months looking for an ecommerce solution for our business. After one conversation with Ryan Murtagh from Neto, I felt confident he understood our problem and was able to deliver a solution.”
Director, Blue Pod
A combined e-commerce and CRM solution that automated a manual process
For our business to grow we needed an e-commerce solution that integrated with a CRM that allowed us to automate communication with our customers.
The backbone of our business is based on two databases – a customer database and an asset database. We needed a system that allowed these two databases to talk to each other plus keep an accurate up-to-date history of both our customers and our coffee machines.
Key to business growth was the automation of manual processes. For example, if a customer wanted to upgrade their coffee machine, we needed a system that automatically sends a message to the warehouse, coordinates the dispatch and updates the customer’s file. Similarly, we needed a system that keeps tabs on a customer’s ordering history, flagging any customers that have not met their required coffee pod order to continue qualifying for a free machine.
Neto delivered customized solution – perfect for our online business
The team at Neto created an e-commerce solution that allows a seamless online ordering system for Blue Pod customers. Everything can be done via our website, from the initial contact, to drafting and accepting our proposal, to the dispatch of a coffee machine and capsules.
Customers can still ring us but our website has all the information a customer needs to make a decision and to maintain their account. This, plus the automation of manual processes (like follow up emails) has allowed us to grow exponentially.
Since using Neto e-commerce solution we have experienced 30% year on year growth
For the past 7 years, Blue Pod Coffee Co has grown by at least 30% year on year. We could never have managed this level of growth without a system like Neto.