Most retailers experience a 30% to 60% increase in sales in the months of November and December. Online retail is getting increasingly more competitive, with an annual growth rate of 20% in Australia alone. It is vital to maximize your every opportunity to increase traffic and revenue to your site. In today’s blog post, our Neto Sales & Marketing specialists will discuss a few key areas of multi-channel marketing you can focus on in order to maximize your sales during the lead up to Christmas.
Boost traffic and conversions with shopping feeds
Finding ways to market and improve the traffic to your website is the single best way to grow your business. Comparison Shopping Engines (CSE) are very important drivers of traffic. There are various CSE’s you could use including; Google Shopping, Shopping.com and Pricegrabber. Book your Comparison Shopping Feed Setup Training Session.
Grow your business on eBay
eBay’s aim is to help Australian merchants succeed by making your products available to over 8 million unique visitors who visit Australia¹s largest online shopping destination, ebay.com.au. We make onboarding simple and easy with the best available tools. See how we can automate your store with our eBay Module.
If you haven’t started email marketing yet – there isn’t a better time to start than now. At least 91% of consumers check their emails everyday making email the leading form of communication. Not only can it be used as a tool to keep in touch with your customers, it is also a driver for repeat sales. Neto Mail is an easy to use email marketing software where you can create, manage and track your email campaigns.
Refresh your landing home page(s)
Are you still eating at the same restaurant you did 2 years ago or shopping at the same place you did last year? Today’s consumers are hyper consumers and are constantly seeking new experiences. In order to maintain interest amongst your customers, it is essential to keep your online store relevant and fresh. Research shows that stores that change their home page and key landing pages every 12 months experience an average 15% boost in their traffic.
There is nothing worse than gaining additional revenue and not being able to deliver. The last thing you want is for new customers to leave with a bad customer experience, especially during your peak period. Ensure you are fully prepared for your busiest month ahead by utilising your Neto Platform to its full potential. Our add-on modules will enable you to streamline your business so you could practically run a million dollar business with just one person. Read more about our Add-on Modules.
Get started on your Christmas preparations before it's too late, let's have the biggest month yet!