Follow the Flying Penguin: Chuck Brick-and-Mortar, Embrace eCommerce
Flying Penguin, a toy store in Sydney has decided to shut down its brick-and-mortar store to save operating costs and improve margins.1
With over 2,600 Facebook fans and an email list of over 3,000, owner Vicki Harding has already seen the power of online marketing to generate increased traffic. When she is no longer sitting in her store all day after the shutdown, she plans on increasing her efforts on social media, online marketing, and search engine optimization.
Vicki Harding is one of many entrepreneurs today discovering the power of eCommerce and social media. Retail giant Walmart saw its online retail grow 30% last year and spent a whopping US $500 million on its eCommerce segment.2
But I don’t have $500 million!
You’re right. Designing and maintaining an online store requires technical expertise and money. You need a mobile-friendly/responsive website, a system to process payments, a top-of-the-line shopping cart tool, an efficient way of creating labels for your online orders, and finally, a way of sending all that information to a shipping partner.
If you have a presence on eBay or some other online marketplace, your store needs to also integrate with those accounts so you can avoid repetitive work to manage orders and inventory.
This doesn’t even begin to scratch the surface with all the promotions, coupons, and online marketing you need to keep customers coming back to your store.
For a new business person, these are major stumbling blocks and the main reasons why so many entrepreneurs haven’t jumped online even though they know that’s where the future is.
Neto is here to help
Neto’s platform takes development and maintenance out of the equation for you. Our mantra is simple: you manage the business, we manage the infrastructure. Some of the benefits you get with Neto include:
And that’s just the tip of the iceberg.
Try it for two weeks
Just fill out this quick form and we’ll send you the virtual keys to your online store. We’ll also give you a live demo of the platform and set you up for success!
Click here to try Neto today
2 Walmart: 11,000 stores, but just a click away, The Australian Financial Review, June 17, 2014