Social Networks & E-commerce

There is no doubt that Facebook, Twitter, Google+, etc. are becoming major channels and traffic drivers for retailers.  According to data from Compete, social media sites send more referral traffic to online retail sites than Google!
 
As a bare minimum, all retailers should be including socially driven site features such as Facebook “like”, Twitter and Google + buttons on their website pages, empowering enthusiasts to spread the word about the brands and the products they love.  Recommendations from friends have enormous credibility and this is ultimately what sets Facebook apart from other e-commerce marketplaces. 
 
Retailers should also explore setting up a “social shop” within their own Facebook fan page, enabling consumers to browse, buy and recommend their favourite products within the Facebook framework.  Neto’s Facebook shop application is ideal for this purpose.