The Benefits of SEO over SEM
SEO is all about improving the visibility of a web page in search engines via "natural" or unpaid ("organic" or "algorithmic") search results.
The higher ranked on the search results page your website is, and more frequently a site appears in the search results, the more visitors it will receive.
There are countless DIY resources and tools for SEO on the internet. Aaron Wall’s SEO Book is a brilliant resource for SEO newbies and experts alike. I recommend this resource to all Neto clients (visit http://www.seobook.com for further details).
Alternatively you can hire the services of an SEO expert or agency. Neto had aligned itself with a number of SEO agencies to deliver a complete service to its clients. It is important to continually invest in SEO as part of your marketing strategy.
Why Should You Invest In SEO
An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and overall profitability.
Long Term Results
Once a website obtains position through a SEO campaign, it should stay there for the long term, as opposed to Pay per Click (PPC). SEO is a cheaper and longer term solution than any other search engine marketing strategy
One of the great benefits of search engine optimisation is that it is cost effective and requires only a minimum amount of capital to achieve maximum exposure of your website.