What are comparison shopping engines?Comparison Shopping Engines (CSEs), unlike marketplaces, are traffic drivers. They are portals that allow online shoppers to compare products side-by-side from multiple online retailers. You typically pay CSEs for each lead they deliver to your website.
CSEs enable online retailers to quickly gain greater reach and product exposure. Many CSEs also allow retailers to include their logo in their listings which leads to increased brand awareness. CSEs are typically high traffic sites, frequented by consumers who are at the end of the buying cycle, looking for the best deal on a product they want to buy. Consumers are presented with most of the information they need to make a purchase decision on the Comparison Shopping Website, meaning the traffic from such sites is highly targeted, producing better than average conversion rates.
Australian Comparison Shopping WebsitesNeto works closely with and recommends the following CSEs. You can generate data feeds for all of these engines directly from your Neto administration control panel:
At Neto, we work closely with our clients to ensure their success with CSEs. This involves developing systems and processes to ensure that the product data provided to each channel is accurate, timely and optimised to deliver the best possible results.
Comparison Shopping Website Requirements
- Logo and company profile (for public listing on CSE website)
- Up to date data feed (list of items) in the CSEs preferred format (Neto can generate these for you)
- Credit card to pay for leads received.