Stuffed With Plush Toys

We sell a large range of branded soft and plush toys to buyers – not only in Australia, but around the world. We also make sure that all orders leave within 24 hours.

"We have managed to grow the business 44% this financial year alone and we are on target to match that this year. This is incredible considering that 2 years ago we were wondering what it would be like to ship 25 orders a day!"

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The story

What challenges were you facing before Neto?

Our old web host has no integrations with eBay or with any shipping solutions. We were double and triple handling everything and found that once we hit 700 SKUs, we were simply overwhelmed trying to manage inventory across channels. The time typing shipping labels also really ate into our ability to spend time on the business. Trying to list everything 2 and 3 times across channels really is ridiculous and would hinder any business growth. We considered hiring staff to list, but the costs would mean our business model was not effective. Trying to get support on our old platform was also ridiculous with days wasted with problems and lost sales.

How did Neto help you solve these challenges?

Once we moved to Neto, we were able to expand to 1700 SKUs within 6 months and we spend a lot more time sourcing great products and spend more time on marketing to drive sales rather than the time consuming shipping and listing aspects. Listing once, sees our products across multiple selling channels platforms and we also pump out feeds for shopping comparison engines and for Google Shopping all automatically.

We have also been super impressed by the built in SEO of the Neto system. With minimal tweaking, we have been able to consolidate our number 1 organic position across a swathe of keywords, with no looks of a threat to that from competitors.

 

What was the end result?

We have much more time to grow our business now. We have managed to grow the business 44% last financial year alone and we are on target to match that this year. This is incredible, considering that 2 years ago we were wondering what it would be like to ship 25 orders a day!

 

Meet the owners

Wayne and Litsa Shelley have been selling online since 2002. The new website developed by Neto that is about to go live is the 5th iteration of stuffedwithplushtoys.com. Both Wayne and Litsa have a selling ethic that will always mean shipping of any orders within 24 hours and the ability of any buyer to make contact with us either online or via a telephone call. Interestingly, even though business growth is huge, the number of actual customer contact calls remains pretty static. This indicates the website is easy to use.

 

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