Search Engine Optimisation (SEO) basics






Video Transcript


In this video we will cover the basics of SEO (search engine optimisation) and how you can optimise your site via your Neto Control Panel.

 

All Neto sites are SEO friendly. Our websites have automatically generated sitemaps and robot.txt files – allowing search engines like Google to effectively find and crawl all of the pages on your site.

 

Just about everything you need to help optimise your site is available via your Control Panel. When setting up your products, categories and content pages, you have the ability to set the:
 

  • SEO page titles

  • SEO meta keywords

  • SEO meta descriptions

  • SEO page headings

  • SEO canonical URLs

  • Page or product URLs

  • Internal links

Let’s walk through these and their importance.

 

Page Titles

Setting your page title is important as it is the main text that describes your page. It appears in three key places: browsers, search engine results pages, and external websites.

 

Meta keywords

Meta keywords are often ignored by all major search engines these days, so we don’t recommend filling this in.

 

Meta descriptions

While not directly important to search engine rankings, meta descriptions can be extremely valuable in gaining user click-through from search engine result pages or SERPs. The optimal length for meta descriptions is between 150 and 160 characters in length – anything longer and search engines will truncate your text.

 

Page Headings

Neto automatically generates your page headings based on your content name, however, you have the option to customise the heading so that it may appear differently on search engines.

 

Canonical URLs

Search engines like Google penalises websites for having duplicate content. You are able to set your canonical URLs to direct the robots to the page you consider to be the primary source of the content.

 

Product / Page URL

Finally, you are able to set the URL of the page or product. We recommend a flat structure where possible to make it easy for search engines to find. If over time, you change the URL of your product, a 301 redirect will be created to help preserve your previous search engine rankings. 301 redirects can be found by going to:
Marketing > SEO > 301 Redirects

 

Internal Links

In the Content Page’s WYSIWYG area you can add internal links. Adding links to other internal pages is considered best practice as it:

  • Aids in website navigation

  • Defines the architecture and hierarchy of a website

  • Distributes page authority and ranking power throughout the site

These links of course, should be relevant to the content and used in moderation.

You also have the ability to add images. When adding images, it is important to add alt tags so that the images are optimised for search engines. Neto automatically populates the alt image text with the image file name to assist with your SEO.

 

301 Redirects

 

Setting up a 301 redirect is easy in Neto. Simply go to: Marketing > SEO > 301 Redirects.

A 301 redirect is the best webpage redirection option for search engine friendliness. It's relatively easy to implement and it usually allows you to keep your existing search engine rankings for the page in question. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".

 

Site Mapping and Indexing

 

Sitemaps allow Google to find and crawl all of the pages on your site. We don’t need to tell you how important it is for Google to see your pages.

 

It’s a good idea to have 2 two different sitemaps. One can be developed with site visitors in mind, listing all of your pages in categories and sub categories. This will allow confused, lost or inquisitive visitors to find any specific info on your site. The second sitemap, the SEO version, needs to suit Google’s needs.

 

The good news is that all of Neto’s websites automatically generate a sitemap and all URLs are fully customisable. To make your life easier, we also allow you to upload your secondary sitemap via a secure FTP connection.

 

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  • Last Modified: 03/11/2016