The Neto Story

$2 Billion+

Customer sales



9 years

Since we launched


Awesome staff

"Neto exists because we were struggling to scale our own online retail business efficiently."

Ryan Murtagh Founder

We experienced a lot of pain points as growing retail merchants and thought ‘there must be a better way’. But there wasn’t. So we built one.

We started out selling a few items on eBay. Before too long, that turned into an eBay department store, plus our own online store.

All was going well, but for every 100 orders we got, we had to add another staff member. eBay didn’t talk to our website, which didn’t talk to our accounting software, which didn’t talk to our freight providers. We were growing rapidly and couldn’t find a management solution that didn’t cost an astronomical amount. So we built our own.

What we ended up building was not only a solution for us, but everyone we worked with—our wholesale suppliers, our competitors, and almost everyone who was struggling to manage all the different aspects of their retail business. Nine years on, Neto is now used by thousands of retailers in every industry.


Backed by Telstra

In June 2015, Australia’s leading telecommunications and information services company acquired a stake in Neto. Since then, we’ve been able to access resources that help us offer a superior level of service and support to our customers.

Telstra logo

Philosophy and culture

When Neto first started, we relied on word-of-mouth marketing to spread the word about Neto.

It worked so well, that it’s still what we focus on today. Our talented and diverse team of professionals work in an energetic, collaborative, and motivating space to create a platform that’s worth talking about, as opposed to focusing on profit.

That’s how we run our workplace too. When you meet a Neto employee, just ask them what it’s like to work here. We’re pretty sure you’ll want to join the team too.

Neto office collage

In the media

Visit our press page for more articles about Neto, as well as our latest press releases.

BIT logo

Amazon Opportunity for Aussie Online Retailers

A new survey suggests 95 percent of Australian online retailers expect to be selling through Amazon Australia by the end of 2018.

Read more
Business News Australia logo

Amazon will be a huge opportunity for small business

Convenience is the number one reason people shop online and Amazon make it easier and more convenient than anyone.

Read more
The Australian logo

Consumers shop around before spending

Australian consumers are increasing their online retail spend, but that doesn’t mean they’ve given up on in-store.

Read more

Contact us

Email icon By email

Start a conversation.

Location icon Visit Us

Level 3, 35 Boundary St
South Brisbane
QLD, Australia

Phone icon Call Us

Australia: 1300 730 300
New Zealand: 09 887 6996
International: +61 7 3077 9696

Package icon Send Gifts

PO Box 6868
Upper Mt Gravatt
QLD 4122 Australia

Start your trial today

No fees. No credit card. No risk.

Shopping Cart - 0 Items