SEO (Search Engine Optimisation) is all about improving the visibility of a web page in search engines via natural or unpaid search results. The higher ranked on the search results page your website is, the more likely you'll receive increased visitors.
SEO provides long term results which are more favorable than the short term gain of a Pay per Click campaign, as well as being more cost effective. It can increase your volume of sales, reputation within your industry/niche community and overall profitability.
On each information and product page there is a section for SEO. It contains the following headings:
SEO Page Title: A title tag is the main text that describes an online document. It is the second most important on–page SEO element (the most important being overall content), and appears in three key places: browsers, search engine results pages, and external websites. A maximum amount of 70 characters will display in the search results. The engines will show an ellipsis, "..." to indicate that a title tag has been cut off.
SEO Meta Keywords: Meta keywords are ignored by all major search engines. We do not recommend populating this field.
SEO Meta Description: Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs (Search Engine Result Pages). Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.
SEO Page Heading: This field overwrites the pages
<h1> tag, which is by default the product / page name.
SEO Canonical URL: If you have multiple pages with the same content you can tell search engines to index the page using this URL.
Another way to optimise SEO is to customise the URL created for a page. Simply un-tick the Automatic URL box and enter your own custom URL. Keep in mind that the more readable by a human being, the better. Most, if not all of the automatically generated URLs within Neto follow that trend.