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12 Questions every small eCommerce business owner should ask at tax time

12 Questions every small eCommerce business owner should ask at tax time

Preparing your business activity statement (BAS) or income tax return is definitely one of the less glamorous elements of running your retail or ecommerce business. And with all the other administrative tasks that build up at the end of the financial year (EOFY), many business owners are tempted ... read more →

The power of suggestion—upselling and cross-selling for ecommerce success

The power of suggestion—upselling and cross-selling for ecommerce success

Whether your business is a booming bricks-and-mortar store or a fresh ecommerce website, the primary reason it exists is to sell your products . So if you want to be more profitable, you need to sell more of those products, either by finding new customers or by convincing your existing cu... read more →

Redefining your point of sale with a modern POS platform

Redefining your point of sale with a modern POS platform

It doesn’t matter how large or small your store is, or how many of them you’ve got—if you’ve got a point of sale (POS), you’ll see big benefits in switching from a simple cash register to a full-featured, cloud-based POS platform. A modern POS platform will offer a suit... read more →

The simple way for customers to buy now and pay later

The simple way for customers to buy now and pay later

When a visitor spends time browsing your online store or bricks-and-mortar outlet, they’re looking for something. And when they find it, they’ll be tempted to buy it. But before they finalise their decision to purchase, they’re likely to ask themselves: Can I really afford it?... read more →

6 Tips to get your retail store digitally fit for the new financial year (+1 bonus tip)

6 Tips to get your retail store digitally fit for the new financial year (+1 bonus tip)

There’s no way around it: the end of the financial year (EOFY) is a busy time for all businesses. Even if you outsource your tax accounting, you still need to collate all your records for the accountant, conduct stocktakes, review your finances and insurances, and update your business and marketi... read more →

Streamline your stocktake with 6 simple steps

Streamline your stocktake with 6 simple steps

The end of the financial year (EOFY) is looming near, bringing with it the inevitable list of major chores that most retailers are frantically preparing to conquer. And one of the mightiest foes on that list is the dreaded annual stocktake. Like most EOFY preparations, ... read more →

3 Ways technology is helping omni-channel retailers meet global demand

3 Ways technology is helping omni-channel retailers meet global demand

As online and mobile sales continue to grow rapidly, retailers are enjoying the benefits of accessing an increasingly global marketplace: 24/7 trading and higher sales volumes. But these benefits bring with them the challenge of meeting customers’ expectations for delivery and visibility, no matt... read more →

Mapping your customer journey from first touch to raving fan

Mapping your customer journey from first touch to raving fan

Customers want and need something from your business, and you’ll only be profitable if you can deliver on this. It’s one of the most basic business principles, and one we all know should be at the core of our marketing strategies. But that’s often easier to recognise than to implement, and when e... read more →

Defining and finding your ideal customers

Defining and finding your ideal customers

“Marketing” is a nebulous term that’s now commonly defined in terms of sales funnels and other jargon. But it once had a very clear-cut definition: it was all about promoting and selling your products or services to customers. I like to think of marketing as all the things we do to ... read more →

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales

Rumour has it: word-of-mouth marketing is your key to boosting B2B and consumer sales People have been spreading news and sharing knowledge by word of mouth since we first started speaking. It’s always been an effective referral technique for businesses and consumers alike, and our go-to m... read more →

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